The Gibraltar Bankers’ Association has formally approved its new Strategy 2030 framework at the Association’s Annual General Meeting.

Strategy 2030 sets out a clear long term direction for the GBA. It establishes the priorities that will guide the Association over the coming years and is built around three strategic pillars: Promote, Educate and Protect.

The framework has been designed to remain flexible as the financial services landscape evolves, while keeping the Association focused on the issues that matter most to its members and to Gibraltar as an international financial centre.

Promote

The Promote pillar focuses on strengthening the profile and influence of Gibraltar’s banking sector, both locally and internationally.

That means raising visibility through targeted marketing, attendance at key conferences, and close collaboration with Gibraltar Finance and other industry bodies where relevant. It also means engaging stakeholders directly so the GBA continues to speak with authority on the matters that shape the sector at home and abroad.

Educate

The Educate pillar focuses on talent development, career awareness and financial literacy.

The Association is committed to keeping its members informed on evolving best practices, regulatory change and technological advancement through workshops, seminars and training programmes. Equally important is opening doors for the next generation. The pillar places strong emphasis on raising the profile of banking as a career path for younger people in Gibraltar, and on elevating financial awareness within the wider community.

Protect

The Protect pillar focuses on fraud prevention, regulatory engagement and coordinated industry responses to emerging threats.

The Association will continue to engage proactively with the Gibraltar Financial Services Commission and Government on legislative and policy matters affecting the banking sector. It will also identify shared risks across its members and coordinate industry wide responses and protocols to protect customers, member institutions and the integrity of the financial system as a whole.

A milestone for the Association

Speaking following the approval of the strategy at the AGM, GBA President Katie Muldoon said:

“The approval of the Strategy 2030 framework marks an important milestone for the Gibraltar Bankers’ Association and provides a clear long term direction for the industry.

The framework has been intentionally designed to remain flexible and relevant as the financial services landscape evolves, while ensuring the Association maintains a clear strategic focus through its three core pillars: Promote, Educate and Protect.

Through this strategy, we aim to strengthen Gibraltar’s banking profile, support talent development and financial literacy, and enhance collaboration across the sector on fraud prevention, regulatory engagement and wider industry resilience.

Banking continues to play an important role within Gibraltar’s economy, and this framework reflects the industry’s commitment to working collaboratively to support Gibraltar’s long term growth, reputation and competitiveness as an international financial centre.”

Committee leadership

Each pillar is led by a dedicated committee within the Association:

• Promote — Social Media and Event Management Committee, led by Gerald Rodriguez
• Educate — Education and Training Committee, led by Nikolai Gafan
• Protect — Fraud Prevention Committee, led by Kim Knudsen

This structure gives each pillar clear ownership and ensures the strategy translates into practical action over the years ahead.